Tuesday, February 07, 2006

The failure of the Kansas City Knights means no NBA

(no links...just opinion in this post)

The Kansas City Knights, a minor league professional basketball franchise in Kansas City, was a tremendous failure.

They played at Kemper and nobody went.
They moved to Hale Arena and nobody went.
They moved to Johnson County Community College to try to appeal to Johnson County families and nobody went.

Does that mean that an NBA team won’t come to KC?

OF COURSE NOT

The failure of a minor league team, whether it is the Knights, Sizzlers, Outlaws or Blades, has absolutely no bearing on whether an NHL or NBA team comes to KC.

The promotion, marketing and sales organization of a minor league team is vastly different than that of a NHL or NBA team. The high-profile of the players, and subsequent media attention, provides an NHL or NBA team with instant fan interest.

A minor league team will need to build a brand and spend a significant amount of money to increase awareness. An NBA or NHL team can use strategic public relations and the resulting media attention to increase awareness without spending much money.

Remember, a team (like any product) cannot succeed without successful marketing. An NBA or NHL team will have a great deal more money, and I suspect a larger, more experienced marketing organization behind it.

To say the failure of a minor league team has any influence on whether an NHL or NBA team comes to Kansas City is absolute nonsense.

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